The Global Wi-Fi Analytics Market is analysed to grow at a CAGR of 23.8% during the forecast period 2019-2026. As per the market study, the global market was valued at $5.64 billion in the year 2018 and is expected to reach $31.01 billion by the end of the year 2026.
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The global wi-fi analytics market is driven by various growth factors such as surge in adoption of big data analytics, increase in investments on Wi-Fi analytics, increasing penetration of smartphones in developing regions, increase in deployment of public Wi-Fi and high internet usage. However, issues related to safety and security of mobile phones and lack of standardized regulatory compliance globally may hinder the market for the mid-term. But technological advancements in the field of tech security and increase in adoption mobile-connected smart objects and Internet of Things will create lucrative opportunities for the market growth over the forecast period.
Segmentation Overview of the Global Wi-Fi Analytics Market
The global Wi-Fi analytics market is segmented on the basis of component, deployment, application and industry vertical. These major market segments are further categorized into various sub-segments to study the market in detail.
The Component Segment of the Global Wi-Fi Analytics Market is Sub-Segmented into:
The Deployment Segment of the Global Wi-Fi Analytics Market is Sub-Segmented into:
The Application Segment of the Global Wi-Fi Analytics Market is Sub-Segmented into:
- Wi-Fi Presence Analytics
- Wi-Fi Marketing Analytics
The Industry Vertical Segment of the Global Wi-Fi Analytics Market is Sub-Segmented into:
- Sports & Entertainment
Geographical Overview of the Global Wi-Fi Analytics Market
On the basis of geographical segmentation, the global Wi-Fi analytics market was studied across North America (U.S., Canada and Mexico); Europe (Germany, UK, Russia, France and Rest of Europe); Asia Pacific (China, India, Japan, Korea and Rest of Asia Pacific); LAMEA (Brazil, Saudi Arabia and Rest of LAMEA). As per the analysis, the North America accounted to held the largest market share in the global wi-fi analytics market in the year 2018, the region accounted ~1/3rd of the global market share. The regional dominance is due to high penetration of smartphones, internet connectivity and Internet of Things and presence of a large number of market players in North America that uses big data analytics. However, the Asia-Pacific Wi-Fi Analytics Market is expected to witness the fastest growth with highest CAGR of 26.3% during the forecast period. The regional growth is due to increasing penetration of smartphones and usage of internet in the region.
Key Players Insights
Yelp Wi-Fi Inc., GoZone WiFi, Cloud4Wi, Ruckus Networks, Purple, SkyFii, Blix, Fortinet, Aruba and Cisco Systems Inc. are some major players included in the research study of the global wi-fi analytics market. The market players present in the global market are adopting various competitive strategies to withhold the market share for the long-term. The research study includes the analysis of companies in the form of company profiles with various sub-sections such as company overview, product portfolio, strategic developments, financial performance and SWOT analysis of companies.
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