All blog owners want their blog to be more popular and successful. To achieve this, you can try to increase the quality of your posts or reach a new audience, but more often, bloggers rely on marketing and advertising for more consistent and measurable growth.
One of the best strategies here is the art of link building, link keeping, and earning which point your blog in other posts. But how does link building work and why is it so effective for growing blogs?
Basics of Link Building
Let’s start with the basics of link building. The main idea is to generate more links that point to your site, hosted on other websites, find out more.
Link placement. One approach is to create these links manually. Google penalizes websites that engage in spam or other nefarious link manipulation practices, so to achieve this, you need to create links that are both natural and valuable to the community. Most modern bloggers create links by including them as natural citations in high quality content that they write for outside editors.
Link benefits. You can also get links naturally by creating valuable content and encouraging other writers or authorities to connect with you. In this way, you will passively “Earn” link. However, this method is less reliable and much less consistent.
Backlink Profile Analysis. When you delve into your link building strategy, you will need to use a backlink checker to perform backlink profile analysis. In this case, your goal is to assess both the quantity and quality of links you have created so far and generate new ideas about where to link in the future.
Why is backlink creation so effective for blogging?
Brand visibility. Linking to your blog, especially with a brand mention, can improve your brand’s visibility. Most people who read an article will at least partially check the hyperlink in that article; When they see your blog as a quote, they will refer to you as an authority and hopefully they will remember the name in the future.
Referral traffic. If a person wants to read more information, or if they want to see a complete reference to the fact or figure you quoted, they will click to follow the link you have created. As a result, you can use the link to generate referral traffic. With a popular external editor and smart link placement, you can sometimes generate thousands of visitors per month through this angle alone.
Disgrace of the author. Over time, as you write guest posts for more editors and attract the following, you will gain more recognition as an expert in your field. People will see your author profile on other sites and follow you on social media, where they will have the opportunity to learn about your blog.
Search engine ranking and organic traffic. Link pass authorization; In other words, according to search engines, creating links is a useful way to increase the perceived credibility of your site. As you build and get more links, the domain authority of your blog will increase and you will rank higher in search results for relevant queries. Higher rankings will, of course, lead to more organic traffic from search engines.
Access to large publishers. As you develop your guest writer skills and increase the visibility of your blog, you will gradually gain access to larger and more prominent publishers. This means more authority, referral traffic and visibility.
It is also worth noting that link building is a relatively low cost strategy. Whether you build the link yourself or rely on the help of a link building agency, you will get an almost excellent return on your investment.
What are the downsides?
Link building as a blog building strategy has some weaknesses, but they can be mitigated with the right approach.
Bad link building (and penalties). First, understand that if you “incorrectly” create backlinks, in other words, if you violate Google’s terms, you may be facing a Google penalty that increases your blog’s visibility into search engines Reduces. Fortunately, this is rare, and if you follow best practices for building high-quality natural links, you won’t have to worry about it.
Long-term customization. Second, link building is a long-term strategy, designed with long-term profitability in mind. This is not the kind of strategy that can cost you money